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2003年4月1日

1分鐘閱讀

廣告真實性

有漢堡店，也有漢堡餐館

作者：史蒂夫·米爾斯基

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Steve Mirsky was the winner of a Twist contest in 1962, for which he received three crayons and three pieces of construction paper. It remains his most prestigious award.

More by Steve Mirsky

This article was originally published with the title “Truth in Advertising” in 大眾科學 Magazine Vol. 288 No. 4 (April 2003)
doi:10.1038/scientificamerican042003-rAR9UaEKxe69FIyGLdExN

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