說服的科學

銷售人員、政治家、朋友和家人都希望你能同意他們的請求。社會心理學已經確定了達成“是”的基本原則

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Robert B. Cialdini is Regents’ Professor Emeritus of psychology and marketing at Arizona State. He explores the reasons that people comply with requests in everyday settings.

More by Robert B. Cialdini
大眾科學 Magazine Vol 284 Issue 2This article was originally published with the title “The Science of Persuasion” in 大眾科學 Magazine Vol. 284 No. 2 (), p. 76
doi:10.1038/scientificamerican0201-76
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