2004年1月1日

1分鐘閱讀

說服的科學

社會心理學已經確定了達成“同意”的基本原則。

作者：羅伯特·B·西奧迪尼

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(Further Reading)

  • Bargaining for Advantage. G. Richard Shell. Viking, 1999.

  • Age of Propaganda: The Everyday Use and Abuse of Persuasion. Revised edition. A. J. Pratkanis and E. Aronson. W. H. Freeman and Company, 2001.

  • Influence: Science and Practice. Fourth edition. Robert B. Cialdini. Allyn & Bacon, 2001.

  • The Power of Persuasion: How We’re Bought and Sold. Robert Levine. John Wiley & Sons, 2003.

Bargaining for Advantage. G. Richard Shell. Viking, 1999.

Age of Propaganda: The Everyday Use and Abuse of Persuasion. Revised edition. A. J. Pratkanis and E. Aronson. W. H. Freeman and Company, 2001.

Influence: Science and Practice. Fourth edition. Robert B. Cialdini.Allyn & Bacon, 2001.

The Power of Persuasion: How We're Bought and Sold. Robert Levine. John Wiley & Sons, 2003.

Robert B. Cialdini is Regents’ Professor Emeritus of psychology and marketing at Arizona State. He explores the reasons that people comply with requests in everyday settings.

More by Robert B. Cialdini
SA Mind Vol 14 Issue 1This article was originally published with the title “The Science of Persuasion” in SA Mind Vol. 14 No. 1 (), p. 70
doi:10.1038/scientificamericanmind0104-70
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